Example one: Nicki Minaj- Super Bass
The video behind the song was uploaded to media platform YouTube on 5th May 2011, following the release of her highly anticipated album 'Pink Friday' released 22nd November 2010. The video had such a significance to the success of the album and the introduction to her career as a R&B singer/ rapper as it gave the world an outlook into how as an artist she perceives herself, and allowed the listeners to get a visual idea of what she is about which triggered the viewers to re watch the video '670,555,092' times following its release.
The reason I chose this example was because
The video behind the song was uploaded to YouTube on 30th January 2017 ahead of Sheeran's highly awaited album Divide. The song was official released on 6th January, along with another single from the album, creating a huge media therefore when the video was released excitement was sourced from every bit of the media industry. The song became an instant success and the video gave a motivating outlook that carried a story that had a slight relevance to the song but encouraged the audience to watch over and over again because it was a video that made you want to continuously play, therefore has been viewed 1,226,230,115 times.
I chose this video because:
The video for the single was released 6th June 2016 following several collaborations between the two artists, it solely featured Rihanna with no sign of DJ Calvin at all conforming to the style he has taken since becoming a DJ producer rather than a singer. The video had been highly awaited following Harris previewing the song at Coachella 2016, and on YouTube has been watched 1,610,245,858 times.
I chose this video because
The video behind the song was uploaded to media platform YouTube on 5th May 2011, following the release of her highly anticipated album 'Pink Friday' released 22nd November 2010. The video had such a significance to the success of the album and the introduction to her career as a R&B singer/ rapper as it gave the world an outlook into how as an artist she perceives herself, and allowed the listeners to get a visual idea of what she is about which triggered the viewers to re watch the video '670,555,092' times following its release.
The reason I chose this example was because
- Super Bass video conformed to the disjunctive music video idea, by having little relevance to the song lyrics but than completely make casual and entertaining to view, Minaj seemingly mocked her own lyrics to create an iconic viewing experience for her fans and those who happen to fall upon her music during a normal search on YouTube.
- I could tell that the directors and team behind the video had thought about every aspect on the video ahead of filming so the colourful and slightly tacky theme was upheld and matched the intended stereotype which I feel it an important part when making my own music video therefore this video made me consider smaller aspects rather other larger parts of the video. I felt even when watching that I got an idea of what kind of artist her is, what her message is all about and even if I didn't already know who she was, that I wanted to watch on and see what else she has released.
The video behind the song was uploaded to YouTube on 30th January 2017 ahead of Sheeran's highly awaited album Divide. The song was official released on 6th January, along with another single from the album, creating a huge media therefore when the video was released excitement was sourced from every bit of the media industry. The song became an instant success and the video gave a motivating outlook that carried a story that had a slight relevance to the song but encouraged the audience to watch over and over again because it was a video that made you want to continuously play, therefore has been viewed 1,226,230,115 times.
I chose this video because:
- It liked how it was filmed in a way that the actually artist isn't seen as the main focus for a long period of time adding a bit of individuality because it doesn't conform to the typically idea of the artist taking the key role from the establishing shot and throughout.
- The meaning behind the video has been cleverly manipulated to make it seem as realistic and different to other videos available to watch; matching Sheeran's personality and taste which I hope to show in my attempt at a video as its important to have something that makes you stand out to encourage people to watch the video and enjoy the music.
The video for the single was released 6th June 2016 following several collaborations between the two artists, it solely featured Rihanna with no sign of DJ Calvin at all conforming to the style he has taken since becoming a DJ producer rather than a singer. The video had been highly awaited following Harris previewing the song at Coachella 2016, and on YouTube has been watched 1,610,245,858 times.
I chose this video because
- It conforms to the disjunctive music video style
- Had a simplistic look that featured a balanced combination of minimalistic white space shots and coloured features that reflect the personality and style of the artist and song which I really favour in a music video.
- Each shot had something different about it from the framing to camera angle it gave it a unique look that made me want to watch it again, but also meant that you were always watching because of that visual look.
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